I get these questions a lot.
Here are my best answers...
How often should I be posting new content?
Consistency is key. Aim for at least once a week to keep people engaged, but we can strategize together to ramp that up if it makes sense for your business.
What are some topics I can write about on my blog?
Think like your customers… you know them best! Don’t be afraid to share the “why” behind your store – that personal touch goes a long way.
How can I create high-quality content that people will want to read?
Ditch the boring and write like you speak! Keep it tight, and laser-focused on what matters to your customers. Be clear as day, and throw in some eye-catching visuals. And be sure to fact-check like a pro – credibility is everything in this game.
What is SEO?
SEO, or “search engine optimization,” is the magic that makes sure those customers searching for “best shoes for trails” or [your city] running clubs” actually find YOUR store at the top of Google.
Why is SEO important for my business?
Free traffic that actually converts? Heck yeah! Are people already looking for the stuff you sell? High search rankings mean more eyeballs on your store, which means more sales. SEO gets you in front of the right people. Plus, it makes you the go-to authority, not some big-box competitor.
How long does it take to see results from SEO?
It's not a sprint, it’s a marathon. Think months, even a year. But done right, SEO pays off big time and for the long haul – it’s organic traffic you don’t have to pay for over and over.
Which social media platforms should I be using?
Depends on where your ideal customers hang out! The usual suspects like Facebook and Instagram are a good start, but we’ll analyze to see if there’s untapped potential on other platforms.
How often should I be posting on social media?
Gotta be in their feeds, not annoying them. Let’s aim for a steady flow throughout the week – we’ll experiment and find that sweet spot.
How can I grow my social media following?
It’s a hustle! Strategic hashtags, ads that hit the mark, team-ups with like-minded brands… We’ll use every tool in the shed to build your tribe.
Why should I use email marketing?
It’s your direct line to those loyal followers. New stuff dropping, sales, insider tips… This is where you turn casual shoppers into regulars. Plus, it’s surprisingly cheap to do well.
How can I build my email list?
Let’s make ’em an offer they can’t refuse! A sweet discount, a killer guide, contests are gold, whatever gets those signups rolling in. And don’t forget to put that signup form front and center on your site.